How ATS Systems Rank Your CV During Job Applications (And What Actually Improves Your Score)
Learn how ATS systems rank your CV, what affects match scores, and how to improve visibility with a sharper, ATS-friendly application strategy.

If you have been searching for "entry-level project manager" jobs and finding slim pickings, the title is the problem, not you.
The real picture: Indeed UK lists around 185 roles under "entry-level project manager" at any given time. Search for junior project-related roles more broadly, and that number jumps into the thousands. Glassdoor UK shows over 3,500 entry-level project management-related listings once you widen the search. The demand is there. Most candidates just cannot see it because they are searching for the wrong words.
This matters most for career changers coming from operations, support, admin, or customer-facing roles. You almost certainly have PM-shaped experience already. The issue is that you are describing it in the wrong language and targeting the wrong titles. This guide covers:
The job title "project manager" is often protected for people who already have the experience. Entry-level hiring happens through a different set of titles, and knowing them expands your search considerably.
Different industries also use different language. In tech and digital, you will see "Delivery Manager" or "Scrum Master" used for early-career roles. In construction and infrastructure, the equivalent is often "Assistant Project Manager" or "Site Coordinator." In transformation and change programmes, look for "Change Analyst" or "Programme Support Officer."
The National Careers Service recognises distinct pathways for Business, IT, and Digital Delivery tracks, each with its own entry points and salary range. Knowing which track fits your background helps you target more precisely rather than applying broadly and hoping.
The practical tip: Run searches on Indeed and LinkedIn using three or four of these titles simultaneously. You will find more relevant roles, more quickly, than any single-title search will produce.
Most entry-level PM job descriptions are asking for the same things. The candidates who get interviews are the ones whose CVs and profiles reflect that language back clearly.
According to PMI's 2026 commentary on project management trends, communication, leadership, adaptability, and AI literacy are now core requirements rather than differentiators. The Association for Project Management reinforces this: project leadership and coordination skills transfer across sectors, and hiring managers know it.
According to industry data, 85% of recruiters use ATS systems that filter on keyword alignment before a human sees the application. If the job description says "stakeholder management," your CV needs to say "stakeholder management," not "built relationships with clients."
You do not need to have held the title to have done the work. The goal is not to pretend you are already a project manager. It is to describe your existing work in the language employers use when they write PM job descriptions.
As Project Manager Lab notes, customer-facing staff "manage ongoing relationships, handle expectations, and maintain satisfaction, which maps directly to stakeholder management in PM." The same logic applies to operations, support, and admin backgrounds.
Here is how that translation looks in practice:
None of these rewrites are dishonest. They are accurate descriptions of PM-shaped work, written in the language hiring managers are already looking for.
Reframing your experience is step one. Getting it in front of a human is step two. Most applications fail before anyone reads them, because ATS systems filter on keyword match before a recruiter sees the CV.
Here is a practical application process that improves your odds:
The honest truth: You are usually competing with graduates and people from adjacent roles. Specificity wins. A CV that reads like it was written for this exact role will always outperform one that reads like it was written for any PM role.
Certifications will not get you hired on their own, but the right one signals commitment and fills a gap in your formal PM experience. The key is matching the qualification to the industry you are targeting.
| Certification | Best For | Why It Matters |
|---|---|---|
| PRINCE2 Foundation | Government, public sector, large corporates, construction | The UK's dominant structured PM methodology; widely recognised in public-sector procurement and large-scale programmes |
| APM Project Management Qualification (PMQ) | Broad UK industries, professional services, transformation | The APM is the UK's chartered body for project management; the PMQ is well-regarded across sectors |
| CAPM (Certified Associate in Project Management) | Tech, multinational organisations, US-linked companies | PMI's entry-level credential; useful if you are targeting global tech firms or roles with US parent companies |
| Google Project Management Certificate | Tech, startups, digital delivery | Accessible, Agile-focused, and increasingly recognised by UK tech employers as a credible entry point |
| Agile / Scrum certifications (PSM I, CSM) | Software, product, digital delivery teams | Signals Agile fluency; valuable in any role with "delivery," "scrum," or "sprint" in the title |
The honest take: For most career changers, one entry-level certification combined with a well-framed CV is enough to get interviews. Do not delay your job search waiting to finish a qualification. Start applying now and study alongside it.
The UK entry-level PM market is genuinely active. Project management roles are growing at 10.8% across Europe, and UK demand is being driven by digital transformation, infrastructure investment, and operational improvement programmes across most major sectors.
| Role / Track | Typical Starting Salary |
|---|---|
| Business Project Manager | £29,000 |
| Digital Delivery Manager | £34,000 |
| IT Project Manager | £35,000 |
| Project Coordinator (general) | £28,000 to £32,000 |
| PMO Analyst | £30,000 to £36,000 |
Salaries vary by location, with London typically adding 10 to 20% above national figures. Sectors offering the strongest entry-level demand include:
The takeaway: The path is viable and the salaries are competitive. The candidates who move fastest are the ones who target a specific sector and title cluster rather than applying broadly across all of them.
Breaking into project management is a systems problem, not a motivation problem. Most career changers already have the right experience. What they lack is a structured approach to finding the right roles, framing their background correctly, and staying consistent across multiple applications.
Here is a short action plan to get started:
The hardest part of a career change is not the work. It is staying organised across dozens of applications, follow-ups, and versions of your CV without losing track of where you are.
Ask Tua is a job search assistant built to manage exactly that. One dashboard for your applications, job matching, CV coaching, and follow-up tracking. We are opening our first 50 beta spots soon. Join the waitlist and be first in.
Entry-level project management jobs in the UK often sit under titles like Project Coordinator, PMO Analyst, Delivery Coordinator, Associate Project Manager, or Junior Project Manager. These roles usually focus on planning, reporting, stakeholder communication, and delivery support rather than owning large programmes end to end.
Yes. Many people move into project management from operations, admin, support, customer success, or other coordination-heavy roles. The key is to translate your existing work into project language such as planning, stakeholder management, risk handling, reporting, and execution.
It depends on the sector. PRINCE2 Foundation is a strong fit for public sector, construction, and larger corporates. APM PMQ is well regarded across UK industries. CAPM is useful for multinational and PMI-aligned environments, while Scrum or Agile certifications are more relevant for tech and digital delivery roles.
Typical starting salaries for entry-level project management roles in the UK are around £28,000 to £35,000, with some digital, IT, and delivery-focused roles starting higher. Sector, location, and the level of responsibility all affect the final salary.
Mirror the language in the job description where it is accurate. Focus your CV on coordination, timelines, stakeholders, ownership, reporting, and outcomes. A more targeted CV usually performs better than a generic one because recruiters and ATS tools both look for close relevance.
About the Author

Lucien Krogel
Founder & CEO
Lucien founded Ask Tua. He spent six years coaching people through their job searches and kept seeing the same thing: strong candidates firing out CVs and hearing nothing, with no idea which fix would have changed it. Not a talent problem, a blindness problem. He built Ask Tua to turn the lights on, so you stop guessing from your first application.
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